Pre-War Gibson L-5 Owners' Club

 

 

 

contact us at info@prewargibsonl-5.com

 

Left - new for 1940, Gibson's Premiere "Cut-Away" Super 400 and L-5 models from the 1939 AA Catalogue

 

"Premiere “Cut-Away” Model Illustrated at left Super “400” and L-5

 

Quickly and easily – without the slightest extra effort – you can reach all 20 frets in this new body design. It gives you more notes, more chords, greater variety, and much greater playing comfort – Premiere models made in either regular or natural finish.

 

Prices: Super “400” Premiere Model (including case and zipper cover) $425.00

 

L-5 P Premiere Model $290.00 Case $28"

 

Collection of Paul Alcantara

 

 

1939 cat aa prem l-5 1939 cat AA L-5

Right: from the same Gibson catalogue and with hyperbole typical of the company's marketing material...

 

"Right from the start – the L-5 became a most popular orchestra guitar. It has everything that is needed for a brilliant outstanding performance in the modern manner. Its tone is full and melodious with a vitalizing verve that cuts through for pleasing rhythmic effects.

 

Some of the newer features of this great favourite are: your choice of the regular dark finish or the new natural finish – both unbelievably beautiful; white ivroid binding around the sound holes; a new, heavy, non-vibrating tailpiece; new gold plated enclosed Kluson “Seal-Fast" individual machine heads; and the Vari-tone Control.

 

Price $275.00"

 

Collection of Paul Alcantara

1925-08_crescendo_nick_lucas_l5_ad_a2

 

Above - From the 1925 Crescendo Magazine, featuring Nick Lucas, "The crooning troubadour." Although Nick is shown holding an L-4, the advertisement promotes the new L-5, shown below.

 

Left - 1924 Gibson Catalog O

 

Images courtesy of Fox Guitars www.fox-guitars.com

1926_gibson_brochure_l5_prototype_aaq9

Right - Gibson brochure from the 1920s showing an L-5 with an unusual shaped headstock.

 

Image courtesy of Fox Guitars

www.fox-guitars.com

Fox 1924_L-5_CatO

Ephemera

A round up of some of the interesting and collectible catalogues and brochures issued by Gibson around the time that the L-5 was being sold in the shops and advertised in music magazines.

 

 

1927 PopMechanics L5 Ad 1929 Music Trades Gibson L-5 Ad

Left - an advertisement from a 1927 edition of Popular Mechanics Magazine

 

Above - a 1929 advertisement from Music Trades Magazine

 

Images courtesy of Fox Guitars www.fox-guitars.com

 

1933 Metronome Ad2 L5
1935 Metronome Ad L5

Left - an advertisement from a 1933 copy of Metronome Magazine showing a Type Three 16-Inch L-5 endorsed by guitarist Carl Kress who is pictured  holding a 1933 Gibson L-5 'Special,' that he designed.

 

Above - also from Metronome Magazine, an advertisement from 1935 showing the New Advanced L-5.

 

Images courtesy of Fox Guitars www.fox-guitars.com

1937 Downbeat Ad L5 1937 Downbeat Ad2 L5 Nick_Lucas_Record_1-1

Above - A Durium Picture Disc from 1934 shows "The Crooning Troubadour" Nick Lucas with his 16-Inch L-5. The track was "All Of Me".

Image courtesy of Michael Simmons.

1937 Gibson Blanchette L5 ad

Far Left - First In Radio! First In Dance! First In Recording! Dan Perri with a Type 3 16-Inch L-5.

 

Left - Arnold McGarvey with an Advanced L-5. Both are advertisements from a 1937 edition of Downbeat Magazine.

 

Above - Jack Blanchette likes the new L-5! The ad talks about Glen Grey and Jack Blanchette of the famous Casa Loma Orchestra. From a 1937 Gibson advertisement.

 

Images courtesy of Fox Guitars www.fox-guitars.com

1937 Metronome Ad6 L5

 

1939 Downbeat Ad blonde L5 1939 Downbeat Ad3 L5

Above - from a 1937 copy of Metronome

 

Right and far right - both from 1939 copies of Downbeat Magazine.

 

Images courtesy of Fox Guitars www.fox-guitars.com

cigs_2_3 cigs_3

The front and back of a circa 1929 cigarette packet which Gibson used to advertise its Banjos, Mandolins, Guitars and Ukuleles. It shows Al McBurney, who later took the name Alvino Rey, who was a guitarist and banjoist with one of the most popular orchestras of the time. The cigarette pack is from a 1929 convention and has been established as the earliest known commercial Gibson advertising item that is not from, but sponsored by, Gibson.

Pictures courtesy of Lynn Wheelwright.

Marshall_L-5

Cowboy songs as sung by Charles Marshall the ‘Singing Cowboy’ in Death Valley days.

Published in 1934 by the Pacific Coast Borax Co., this song collection includes such gems as  ‘Whoopie Ti Yi Yo, Git Along Little Dogies’, ‘The Tenderfoot’ and ‘ Bury Me Not on the Lone Prairie’.

 

Image courtesy of Michael Simmons of Fretboard Journal

Francis+&+Days+Guitar+Tutor+-+Bill+Tringham

British guitarist Bill Tringham appears on a cover of  Francis & Day's Guitar Tutor. He is holding a 1930s 16-Inch L-5.

 

With thanks to Gary Deacon

(garydeaconguitar.blogspot.co.uk)

Screen Shot 2015-05-06 at 10.13.19

The Mastertone Guitar Method by Nick Lucas, Carson Robison, Andy Sanella and Eddie Lang

 

Image courtesy of Michael Horowitz (djangobooks.com)

1925

Loar's Modern Method For Ukulele, Ukulele-Banjo And Tenor Banjo

 

published by Nicomed Music co. Altoona, PA. printed in U.S.A. 1925

 

See notes on Lloyd Loar